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Important that you sit through this one right until the end.

Wouldn't it be great if all participants in a group discussion were like this?

Devo (a band) and—according to this video—Mother L.A., have decided to focus group the public to determine every decision it makes on the band's costumes, brand color, icons and even the vocal style and instrumentation on the songs for its upcoming album. The band, Warner Brothers and the agency are asking the public to engage in a series of studies to help do so, the first being a color prefrence study. The video and test appear on the band's fan site ClubDevo.com.

For the record, these are NOT focus groups....